Leica Camera AG is a German company that manufactures cameras, lenses, binoculars, rifle scopes and ophthalmic lenses. One of the most well-respected camera brands in the world, Leica hadn't worked with a leading fashion brand exclusively until this year, when they teamed up with Models 1. Our close relationship with Leica is one based on heritage, shared values and deep mutual respect for the creative world past and present.
For the Autumn / Winter 18 fashion show season, Models 1 partnered with Leica to produce original photo and video content on social media. The week long events were captured by Models 1’s Digital team, shooting exclusive footage at the top shows and attending the industries most exclusive parties.
Taking the camera to the front row at House of Holland and in amongst the action at shows such as Preen and Mulberry, Models1 provided Leica with brand new access to the London Fashion scene.