Eyeko collaborated with Models 1 and Fenn O’Meally to celebrate individuality and diversity in lash type, creating ten videos for the new bespoke mascara.
Models 1 pitched in for Eyeko to create an exclusive campaign with presenter/ filmmaker Fenn O’Meally to unveil a series of videos that celebrates individuality in lash type & lash craving for the launch of bespoke mascara. The 10 videos, including the world’s oldest supermodel Daphne Selfe, celebrate the idea that there is ‘No one size fits all’ and that beauty between brands & fans should be ‘collaborative vs dictatorial.’
The idea to create the videos with a diverse set of Models stems from the fact that Eyeko's fans are discerning and smart and no longer accept the norm and we want to celebrate the individual. For Eyeko it's about fulfilling our mascara mission and delivering on our promise to create the perfect mascara for everyone.