a brief history
Since its inception in 1968, Models 1 has represented the essence of what the British modelling industry has become today. There is no fashion house, media title, fragrance brand, retailer nor e-commerce platform that can work without models and Models 1 has always been at the forefront of finding the models who have become the faces that have graced the industry from what has become one of the world’s leading and renowned model agencies.
reputation and philosophy
When Models 1 was founded 50 years ago, the then owners established an ethos which has stood the test of time. The current management, who acquired the business through an MBO in 1999, have passionately maintained those same principles. It is these that have maintained the brand over the years. Models 1 is wholly owned and run by its British management.
Models 1 has an unimpeachable and responsible attitude to its models. The Company is determined to nurture and develop their long-term careers. We treat all models as individuals and put their care, safety and happiness above all else.
For our clients, we always go that extra mile and each job is treated for the unique brief it really is. It is never easy servicing the needs of clients and models alike but we pride ourselves as being the perfect middle people, understanding, interpreting and delivering the best for both parties.
We are committed to courtesy and professionalism in every aspect of our business.
Models 1 will maintain its outstanding commitment to professionalism in every aspect of its business and in the discovery, development and welfare of the best models in the world.
We are Models 1 Ltd (“we” or “us”), a company registered in England and Wales. Our company registration number is 3678510 and our registered office is at 12 Macklin Street, London WC2B 5SZ. Our registered VAT number is 726661423
For the purpose of the applicable Data Protection Legislation, we are the data controller of any personal data we process. As a data controller, we are responsible for ensuring our systems, processes, suppliers and People comply with Data Protection Legislation in relation to the personal data we handle.
We take Personal Data Breaches very seriously, and are required to notify the Information Commissioner’s Office in the event of such a breach.
When using, collecting and disclosing personal data, we follow the key data protection principles.
We have policies, procedures and records to demonstrate compliance with the principles, as further detailed in our Data Protection Policy.
Generally, we collect your personal data when you interact with us (for example, when entering into a relationship with us as Talent, a Client or one of our People). However, from time to time we also need to collect personal data from other third parties in connection with our relationship with you. We also look at how our users access and use our Website, so we can offer the best possible experience. The following table summarises how we collect, use and disclose your personal data:
Personal data may be transferred to one of our Affiliate Talent Agencies for the purposes of fulfilling our obligations to our Talent and Clients. We also use a number of suppliers in connection with the operation of our business and they may have access to the personal data we process. For example, an IT supplier may see our personal data when providing software support, or a company which we use for a marketing campaign may process contacts' personal data for us. When contracting with suppliers and/or transferring personal data to a different jurisdiction, we take appropriate steps to ensure that there is adequate protection in place and that the principles are adhered to.
Personal data must be processed in line with an individual’s rights, including the right to:
• request a copy of their personal data;
• request that their inaccurate personal data is corrected;
• request that their personal data is deleted and destroyed when causing damage or distress; and
• opt out of receiving electronic communications from us.
Our People must notify or inform John Horner immediately if they receive a request in relation to personal data which the firm processes.
The Data Protection Legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Legislation (as applicable).
Information security is a key element of data protection. We take appropriate measures to secure personal data and protect it from loss or unauthorised disclosure or damage. Our policy and approach to information security is contained within our Data Protection Policy.
You should direct all complaints relating to how the firm has processed your personal data to John Horner
Our People must inform John Horner immediately if they receive a complaint relating to how we have processed personal data so our complaints procedure can be followed.
Date updated: July 2018.
Affiliate Talent Agencies: model and/or talent agencies in jurisdictions outside of the UK who have either:
(a) engaged us to provide modelling and/or talent agency services on their behalf in the UK.; or
(b) been engaged by us to provide modelling and/or talent agency services on our behalf in a jurisdiction outside of the UK.
Clients: any person, business or other organisation who engages, or is looking to engage, the services of our Talent.
Controller: a personal/organisation who determines the purpose for which, and the manner in which, any personal data is processed.
Data Protection Policy: our internal data protection policy which sets out how we keep personal data secure, including technical measures (e.g. encryption of personal data, restricted access to personal data, monitoring and testing systems for unauthorised access , backups of personal data), roles and responsibilities of individuals and the scope of protection.
People: all people providing services to or working for us, including but not limited to our employees, directors, members, and contractors.
Personal data: information (including opinions) which relates to an individual and from which he or she can be identified either directly or indirectly through other data which we have or are likely to have in our possession. These individuals are sometimes referred to as data subjects.
Personal Data Breach: a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed by an organisation electronically. A personal data breach may mean someone outside the organisation gets unauthorised access to personal data, but a breach can occur if there is unauthorised access within the organisation or if an employee accidentally alters or deletes personal data.
Principles: the core data protection principles underlying the Data Protection Legislation, which specify personal data should be: processed lawfully, fairly and in a transparent manner; collected for specified, explicit and legitimate purposes; adequate, relevant and limited to what is necessary; accurate and, where necessary, kept up to date; kept for no longer than is necessary; processed in a manner that ensures appropriate security, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures. Additionally, organisations must adhere to the principal of accountability.
Process: the ‘processing’ of personal data captures a wide range of activities, and includes obtaining, recording and holding personal data and performing any operation of the personal data (including erasure/destruction).
Processor: any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
Talent: models and/or other talent who have engaged, or are looking to engage, our modelling and/or talent agency services and are or are considering being, represented by us.
Third party: a person, organisation or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
Models 1 is a founder member of the BFMA and actively contributes to the management of the Association.
The British Fashion Model Agents Association (previously the AMA) is the trade association of the UK fashion model industry. Founded in the 1970s, it includes the major UK fashion modelling agencies among its members. In 2017 the BFMA was officially affiliated with the British Fashion Council.
BFMA members are employment agents and, as such, are regulated by The Conduct of Employment Agencies & Employment Businesses Regulations 2003, under the aegis of the Department for Business, Energy & Industrial Strategy, with whom the Association consults.
In addition to the legal framework, all BFMA members adhere to a strict set of criteria which governs their business activities, this includes the BFMA Code of Conduct, the Terms & Conditions of Booking and the Best Practice Guide for both model agencies and industry, drawn up by the British Fashion Council, in consultation with the BFMA.
Full details of the BFMA can be found on the website at www.bfma.fashion
The BFMA aims to create a unified voice for the UK model industry. Its activities are informed by the main objective of its members which is to discover, develop and represent fashion models so as to enable them to enjoy profitable, safe and fulfilling careers.
Members meet at regular intervals and maintain an on-going dialogue with clients from all sectors and with other relevant stakeholders. These include NGOs, government and regulatory bodies such as HMRC, the Home Office / UK Border, and other trade associations. These dialogues are conducted with the view to enhancing the working conditions & welfare of the models which the BFMA’s members represent and the regulatory framework within which the industry operates.
The aims of BFMA are to:
1. Promote the interests of fashion model agencies which in turn have a duty to manage the careers of their models to maximum benefit
2. To safeguard the health and wellbeing of models
3. Provide member agencies with the requisite information to best ensure they comply with all relevant legislation & best practice
4. Operating under the aegis of the British Fashion Council, to set the highest standards of model care & welfare to be maintained across the fashion industry
5. To maintain the ethical standards of the modelling industry
6. To provide a voice to Government, NGOs and the media
7. To work towards the elimination of rogue agents
8. Public point of contact for enquiries
9. To provide a clear route for models to report, in confidence, any incidents of harassment and abuse
10. To ensure that member agencies subscribe to the Aims and the Code of Conduct and to have the remit to investigate/suspend or strike off a member
Role of the BFC in the BFMA
Establish independent oversight council which will also take on the role as an independent whistle-blower
Continue to manage funds to ensure they are used to promote the interests of models
Encourage dialogue between models, agencies and other industry parties
Establish a code of best practice adhered to by both agencies and industry in the interests of models
Host a secretariat for BFMA
Code of Best Practice for both Agencies and Industry
The British Fashion Council calls on patrons and industry partners to sign-up to a Code of Best Practice which aims to set an agreed industry standard to be used as a benchmark for both models and any party employing models or those employing casting directors to employ models on their behalf.
The BFC together with the BFMA has expectations of any client as an organisation that employs or hires models:
To agree to act ethically, reasonably and with the same due care and respect afforded to any organisational employee. This includes but is not limited to
• Being mindful and ensuring where possible the health and well-being of the employed model (whatever the fee) during the employed task
• To ensure that there are no injurious practices in relation to a model’s health e.g. excessive exposure (including frequency) to flash photography, over long or late days etc
• Ensuring that no illegal are unethical practices are undertaken during the working day
• That each casting and employed engagement provides a clear route for models to report, in confidence, any incidents of harassment or abuse
• That any models under the age of 16 are required a chaperone
• That in the case of minors (under the age of 18), all work and working conditions are age appropriate
• No models under the age of 16 are employed to promote age inappropriate clothing (including, but not limited to catwalks, advertising, look books, ecommerce)
• Any drastic change of image is pre-agreed by the agency, ensuring authority and clear consent
• Any nudity is pre-agreed by the agency, ensuing authority and clear consent
• Suitable working conditions e.g. appropriate changing facilities, temperature control, meal breaks with nutritious food and drink, appropriate accommodation and transport provision where necessary
• That no-one in the employment of the organisation, whether full time or freelance will exert any abuse of power or perceived power
• To provide appropriate levels of insurance when the model is working under the auspices of the client either directly or through any subcontractor such as a studio, production company or photographer